Hello I am Srini Vemula, ex Databricks (for 5 years 9 months), worked with multiple customers on Customer Analytics , Customer Systems (including Apple). Now I see Entity resolution is in a prime time for many customers as the the modern Data stack (databricks, snowflake) implementations are more mature. Following Sonal G. presentations since the spark summit days including fuzzy matching one 10+ years back. Joined this channel to collaborate to learn more, do more for customers in this area. I am also the founder of a kids Ai Educational company www.igebra.ai